{"id":4197,"date":"2026-07-31T15:11:18","date_gmt":"2026-07-31T15:11:18","guid":{"rendered":"https:\/\/nextaddressamerica.com\/?p=4197"},"modified":"2026-07-31T15:11:18","modified_gmt":"2026-07-31T15:11:18","slug":"the-midterms-are-happening-now-and-maga-propaganda-is-losing-analysis","status":"publish","type":"post","link":"https:\/\/nextaddressamerica.com\/?p=4197","title":{"rendered":"The midterms are ‘happening now’ \u2014 and MAGA propaganda is losing: analysis"},"content":{"rendered":"
\n

With the midterms so close they\u2019re effectively \u201chappening now,\u201d the \u201cMAGA media machine\u201d that carried President Donald Trump into office is falling apart. According to a new report by the New York Times<\/u> released Friday, while they were once united in their support for Trump, \u201cright-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections.\u201d<\/p>\n

Read more Trump \u2018starting from scratch\u2019 to rebuild trust he broke himself: officials<\/a><\/p>\n

\u201cThe vote is in November, but the heart of the midterms is happening now,\u201d said Ryan Broderick, the founder of Garbage Day, a newsletter about online culture and influence. \u201cA lot of the propaganda that they\u2019re pushing out just isn\u2019t really connecting the way it would have even three or four years ago.\u201d<\/p>\n

As the Times details, much of that \u201cpropaganda\u201d used to come via an army of online influencers, like Benny Johnson, Dan Bongino, Megyn Kelly, Candace Owens, Ben Shapiro and more, the majority of whom have seen their audiences shrink dramatically over the course of Trump\u2019s second term. Per the Times, \u201cThe shifts add to a growing body of evidence that suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows. Views are dropping for many of Mr. Trump\u2019s greatest allies, while some figures on the right who have taken to criticizing Mr. Trump are showing uneven gains.\u201d<\/p>\n

This situation has threatened the media messaging ecosystem that the Republican Party depends on. According to the Times, of the dozen leading MAGA content creators analyzed, \u201cOnly a few saw their audiences grow since Mr. Trump\u2019s inauguration, while many more have seen their viewerships decline. Some creators, like Ms. Owens drew new audiences by posting about a broader range of topics.\u201d<\/p>\n

Read more Family member reveals Trump\u2019s \u2018undiagnosed condition\u2019<\/a><\/p>\n

Experts attribute the shift to a number of factors, \u201cincluding the difficulty in stoking political outrage while Republicans control Washington, along with a quieter midterm season. All content creators are also subject to the whims of algorithms, like on X, which can change without explanation and impact their reach. A fresh generation of influencers, such as Clavicular<\/u> and the YouTube creator Asmongold, have also siphoned away viewers by speaking about politics alongside other topics like gaming and relationships.\u201d<\/p>\n

\u201cIt seems that everyone in the space is experiencing a drop-off in views from 2025,\u201d wrote Nick Fuentes, a white nationalist influencer who was once an avid Trump supporter but has become deeply critical of the president. \u201cSeems as though 2025 was the anomaly either due to organic interest or potentially artificial boosting.\u201d<\/p>\n

In fact, after a period of declining viewership, both Fuentes and Owens have seen their audiences grow more recently as they\u2019ve begun criticizing Trump. According to the Times, \u201cThe success of disaffected Trump supporters like Mr. Fuentes and Ms. Owens suggests they will play a larger role in the future of right-wing content online.\u201d<\/p>\n

Read more Morning Joe cracks up at Trump for throwing Blanche \u2018overboard\u2019 for IRS immunity<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

With the midterms so close they\u2019re effectively \u201chappening now,\u201d the \u201cMAGA media machine\u201d that carried President Donald Trump into office is falling apart. According to a new report by the New York Times released Friday, while they were once united in their support for Trump, \u201cright-wing influencers …<\/p>\n","protected":false},"author":1,"featured_media":3305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nThe midterms are 'happening now' \u2014 and MAGA propaganda is losing: analysis - Next Address America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextaddressamerica.com\/?p=4197\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The midterms are 'happening now' \u2014 and MAGA propaganda is losing: analysis - Next Address America\" \/>\n<meta property=\"og:description\" content=\"With the midterms so close they\u2019re effectively \u201chappening now,\u201d the \u201cMAGA media machine\u201d that carried President Donald Trump into office is falling apart. 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